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2019 Hotel Trends

E-commerce + Hospitality
= Hotel 2019

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01 Trend 2019 | e-commerce

Get to know the DNA of your guests

Data-driven marketing means marketing activities based on the analysis of data about your guests. 

1st party data

means data which you obtain, for example, from CRM and transaction.

2nd party data

is obtained from your partners.

3rd party data

contains aggregated data, e.g. from Facebook. 

 

OTA's will never know as much about guests as you!

Use this knowledge to generate more direct bookings.

 

21%

3rd party data

47%

2nd party data

75%

1st party data

Get to know the DNA of your guests

*Netsprint Group, the “Data-driven marketing w Polsce” report, 2017

02 Trend 2019 | hospitality

Even greater potential

Bleisure means combining business travel with leisure time. It is a worldwide trend in travel.

Multirooms are also enjoying a growing interest.

These are rooms for families with small children or multi-generational families, as well as groups of people of different ages.

32%

hotel expenses

19%

flights expenses

16%

restaurants expenses

Even greater potential

03 Trend 2019 | E-COMMERCE

It’s time for mobile and online payments

By providing the opportunity to pay online, you can further increase your chances of getting bookings.

Many guests not only want to see the hotel they are choosing, but also finalise the transaction using a mobile device.

 

It is estimated that by the end of 2022, we will record online payments worth as much as 3 billion dollars* in 47 countries!*.

It’s time for mobile and online payments It’s time for mobile and online payments It’s time for mobile and online payments

*Top Five Digital Consumer Trends in 2018, Michelle Evans, Global Head of Digital Consumer Research

04 Trend 2019 | hospitality

Guest experience first

Scientists have proven that material possessions do not provide us with as much joy as the experiences and emotions associated with them.

Millenials and travelling

49% of millennials and members of Generation Z are willing to sell their clothes and furniture to go travelling.

Guest experience first Guest experience first

05 Trend 2019 | E-COMMERCE

AI in a hotel

Machine learning consists in collecting historical and current data on the basis of which robots suggest and implement solutions for marketing campaigns.

Google Marketing Platform

is an advanced tool using self-learning algorithms, thanks to which you can analyse and manage statistics of your own campaigns.

AI in a hotel
Guests – your influencers

06 Trend 2019 | HOSPITALITY

Guests – your influencers

Guests become the ambassadors of your hotel’s brand – by publishing their opinions, they can encourage other people to book.

Opinions

Opinions on Google and TripAdvisor or reviews on Facebook are today more important than the number of stars.

 

Google Marketing Platform

is an advanced tool using self-learning algorithms, thanks to which you can analyse and manage statistics of your own campaigns.

 

07 Trend 2019 | E-COMMERCE

Your hotel’s website as a travel guide

Generation Z guests expect the hotel’s website to provide them with interesting bits of information and travel inspirations

Videos and good, true-to-life (non-stock) photographs

will encourage them to choose your hotel. It is in particular videos that give guests a better idea of the hotel they are planning to visit. Photos with previous guests are also a good idea.

Your hotel’s website as a travel guide Your hotel’s website as a travel guide

08 Trend 2019 | HOSPITALITY

Discount craze

78% of interviewed Poles* claim they pay attention to special offers

Inspirations

Almost 30% of people get their gift ideas** on the Internet. We are also increasingly searching for vouchers

Discount craze Discount craze

*The 2018 Payback report.
**The 2015 Payback report.

09 Trend 2019 | E-COMMERCE

Make friends with Google

The most popular search engine allows guests to classify business listings by category (e.g. Recommended or Luxury), and can direct guests straight to the booking engine.

Google no longer presents 3, but 4 hotels in organic search results in the map segment, which is located above the text results.

 

Nearly 20% of mobile search queries by Google are made via voice*. 

 

Make friends with Google

*Data from Search Engine People.

10 Trend 2019 | hospitality

Staff of the future

95% of them expect that salaries in the hotel industry will continue to grow, and 97% anticipate that it will become more and more difficult to find employees in this sector*.

More than 80% of the surveyed hotel owners

stated that their facilities have experienced problems with finding and retaining employees

Staff of the future

*Dane Profitroom

11 Trend 2019 | E-COMMERCE

Chatbot – hotel’s reception always and everywhere

Chatbots, or virtual assistants – programs with which guests can chat on the hotel’s website – are becoming increasingly popular. Such advisers not only answer guests’ questions, but can also encourage booking by sending stay packages.

Mobile devices and applications

such as Messenger and WhatsApp account for a steadily growing portion of Internet traffic.

 

A chatbot works 24/7

It will not replace human work, but can facilitate communication with guests, especially millennials and Generation Z.

Chatbot – hotel’s reception always and everywhere Chatbot – hotel’s reception always and everywhere Chatbot – hotel’s reception always and everywhere

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