Get ready to launch!
Your business is like a spaceship - it's waiting for the right equipment and your specific actions. Find out what hotel trends will be present in 2020 and how to achieve your business goals!
Social media
Currently, we spend daily an average of 2h 23 min* on social media! Everything indicates that this trend, which has been growing steadily since 2012, will persist.
Interesting and engaging content on Facebook, Instagram or LinkedIn is therefore the basis for establishing and maintaining relationships with guests in 2020.
Yandex
Yandex search engine controls over 50% of the Russian market. As many as 20.4 million unique users visit it monthly. If a significant number of your guests are from Russia or you are thinking about entering that market, campaigns in both Yandex search and ad network should be an important part of your 2020 strategy.
Experiences
Do you know that in 2020 as much as 60% of the population will be constituted of the Z and Y* generations? They focus primarily on the quality of life, while collecting experiences is more important to them than collecting things.
They expect authenticity in all aspects, also when traveling. It’s time for you to look at your hotel offer from a completely new perspective (remember that your competitors aren’t sleeping it over either!).
Technology
The current situation in the hotel industry makes investing in technology a must. Currently, the number of reservations is not as big a challenge as the quality of services and the number of staff who look after the guests are. It's the perfect time to automate many processes.
Ecological
87% of tourists* want to stay in environmentally friendly places. This is a priority especially among millennials** (people born in the 1980s and 1990s ).
Use this trend to acquire reservations and a higher yield, by showing guests that you care about environmental protection.
Authenticity and aesthetics
Authenticity means trust and faith in the truth of intention and emotion. Currently users, partly because of the popularity of Instagram, find to the aesthetics of photos more important and have become more demanding as recipients.
So try to combine the quality of the photos with authentic emotions. It's a huge challenge, but restaurants have been doing it for a long time.
More interactions
The site is no longer just an aesthetic billboard encouraging visitors to book rooms, it has become an area of exploration. Photos which appear when you hover over text, animated cursors, virtual walks of the highest quality, original interactive illustrations, videos that can be played when you scroll ... - these are just a few examples.
If you want a potential guest to stay on the website, you must offer an online journey full of surprises.
